Selecting Public Cultural Service Supply Mode with AHP and Game Theory

ABSTRACT

This paper takes the major factors on supply of public cultural services such as profit gains, policy support, branding and social stability into consideration, and evaluates the importance of public cultural service supply in the government, enterprise and the third sector with Analytic Hierarchy Process model (AHP model). Furthermore, based on evolutionary game analysis and game theory, it determines that the optimal public cultural services model is supplied by the government and enterprises, and puts forward specific measures and suggestions.

Keywords: