Research of Big Data Driven Media Industry to Enhance the Effectiveness of Human Resource Management

ABSTRACT

Data type and amount in human society is growing in amazing speed which is caused by emerging new services such as cloud computing, internet of things and social network, the era of big data has come. Data has been fundamental resource from simple dealing object, and how to manage and utilize big data better has attracted much attention. First, this paper discusses the concept of big data, and then analyze the large data key elements in the media industry, human resource management, data analysis type, data analysis models, and new technologies. This can effectively improve the efficiency of human resource management in media industry.

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