The Open Cybernetics & Systemics Journal
2014, 8 : 1047-1051Published online 2014 December 31. DOI: 10.2174/1874110X014080101047
Publisher ID: TOCSJ-8-1047
The Evaluation Research of Corporate Brand Competitiveness in Web2.0 Environment
Vocational and Technical
College of Jiangxi University of Finance and Economics, Nanchang,
Jiangxi, 330013, China.
ABSTRACT
with the continuous development and improvement of the Internet, the Internet has deep into every corner in people's lives. At the same time, the Internet itself gradually completed to the transition of the maker of the network information era of Web2.0. Chinese companies, whatever Internet companies, or offline industrial enterprises, both seek the development opportunities in the network environment and social environment, and promote the competitiveness of the enterprise's brand combining with the network environment. Therefore, under the web environment, the corporate brand competitiveness become a new topic of research.