Research on Football Club Fans Consumption Development Influence Factors

ABSTRACT

As world cup is now behind us, fans excitement can also slightly calm down, contemporary social fans are important parts in China football development. The paper bases on specific analyses of Chinese fans specific conditions, football clubs consumption situations, puts forward that with fusion of football culture in the world, Chinese football clubs amount has increased, operational mode has changed, which mainly maintain clubs normal operation by competition revenue, television relay revenue and business revenue. Secondly, through analyzing Chinese fans composition status, the paper gets that among Chinese fans, men fans account for 78%, most of them are 40 to 50 years old people that have enough purchasing power to football goods, which conforms to Chinese residents’ characteristics. Finally, utilize fuzzy mathematical evaluation method to evaluate Chinese football clubs fans consumption development and further get conclusions that in evaluation on China football clubs development, the number of fans is uppermost factor that affects China football clubs development, China must strengthen investment in football undertaking, reinforce football level, improve ranking, and only then can arouse national supports for China football and further be beneficial to China football development.

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