Research on the Behavior Evaluation for Social Responsibility of Food Corporation in China Based on Consumer Response

ABSTRACT

This paper introduces the general situation of food security and social responsibility of the enterprise, based on the analysis of Chinese food safety problems. China’s Food Enterprise society is facing many difficulties. Based on the consumer response theory, it was pointed out that the problem is mainly caused by the enterprise’s two internal and external aspects. The enterprise’s internal reason mainly concentrated in three levels: the food business operator’s moral level of loss and economic benefits and inefficiency of the enterprise to bear the loss . External factor involves five shortcomings: the lack of government’s regulation, incomplete information disclosure system , and imperfect food safety standard system, legal system , and social responsibilities of the standard system . In order to improve the corporate’s social responsibility based on Food Safety, this paper put forward some suggestions to strengthen the corporate’s social responsibility consciousness and safeguard basic food security of Chinese. Improved internal construction of the enterprise can strengthen the enterprise’s responsibility consciousness and enhance the enterprise’s the management ability, and the small and medium-sized enterprise training.

Keywords: