The Research on the Impact of Background Music on Appetite of Customers in Restaurant

ABSTRACT

Many scholars study shows that the background music is restaurant controllable environmental factor that can affect the customer waiting time, which has some management implications for solving customer wait time problem in the service sector. We selected a restaurant around school as our experimental place. We cooperated with restaurant staff, recorded the total time of eating breakfast, lunch and dinner of 180 customers playing different types of background music (including no music, slow-paced music and fast-paced music). Finally, the experimental results and analysis are given: Background music can really affect the customer's dining time; Slow-paced background music can extend the customer waiting time, meanwhile fast-paced background music will shorten the waiting time of customers.

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