Comprehensive Evaluation-Based Sports Network Transmission Way Innovation Research

ABSTRACT

Sports undertakings cannot develop without sports transmission influence, the transmission pervasiveness directly has the direct bearing on sports undertakings can be extensive spread among the whole nation or not. Research on sports network transmission innovation way is beneficial to impel sports undertakings development through utilizing advanced high technological means under new development situation. The paper carries out comprehensive analysis of Chinese sports transmission ways development, and makes comparison analysis of present stage sports media transmission ways on this basis, and further analyzes sports media transmission way of the highest public reliability. Utilize fuzzy comprehensive evaluation approach and analytic hierarchy process to make comprehensive evaluation on sports network transmission way, make quantitative analysis of sports network transmission innovation ways from the perspective of mathematics. Finally it presents that network sports transmission is of the highest weight among numerous sports network transmission ways, mobile television, mobile phone newspaper and other new media transmission public reliability is higher, which are most popular. Besides, network sports video, network sports news, and internet transmission are also the main ways that presently masses use to comprehend sports.

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