Evaluation of Service Quality of Commercial Fitness Club Based on the QUESC Model

ABSTRACT

With the continuous development of social economy and standard of living, people are placing more and more emphasize on the health problem. Moreover, the idea that health can not be brought is filtering into people's minds, which influences people's life style, making people's interests to the health issue. This provides a stage to the health club which is operated for profits. Varieties of fitness clubs develop providing the physical and psychological services for people. Meanwhile, the service quality of commercial fitness club is the primary reference factor in which people choose the fitness club. Therefore, this paper uses the QUESC model to analyze the service quality of commercial fitness clubs in Changsha. Combining the analysis of means (ANOM) and analysis of variance (ANOVA), the paper points out the problems of commercial fitness clubs in Changsha and puts forward a scheme to correct them, which means a lot to the individuals and enterprises.

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