The Open Electrical & Electronic Engineering Journal

2015, 9 : 617-624
Published online 2015 November 11. DOI: 10.2174/1874129001509010617
Publisher ID: TOEEJ-9-617

Communication Arising from Relationship Orientation: The Indicator of Keeping Business Cooperation

Jianhua Ye and Mingli Zhang
School of Economics and Management, Beihang University, Beijing 100191, China.

ABSTRACT

From the pespective of relationship orientation, this paper focuses in studying how communication inluences business cooperation. Firstly, this paper has a review of relevant theories of communication, trust and value co-creation, and proposes model assumes. Next, this paper descripts the relevant research methods, including the background, data collection, quantitative research methods. Finally, the significance and limitations of this research, further research direction are discussed.

Keywords:

Relationship orientation, communication, trust, value co-creation.